LOGO DESIGN - BRANDING - WEBSITE • 2020
Forward Groupe is a french financial company, in Paris, Hossegor and Montpellier. The firm provides investments expertise for a large variety of clients like foundations, non-profit organisations, institutionals investors and private clients.
Creating a clear, simple and efficient wordmark.
I chose the Noe Font from Schick toikka, as a start. I designed some curves to balance with the triangular serif and make a strong contrast to create a bespoke version. As I always think about responsive identity system, the F of the type-logo can be isolated to fit in with specifics formats.